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| Item Type: | Journal Article |
|---|---|
| Title: | The marketing practices-performance relationship in professional service firms |
| Author: | Sweeney, Jillian C. |
| Author: | Soutar, Geoffrey N. |
| Author: | McColl-Kennedy, Janet R. |
| URL | http://espace.library.uq.edu.au/view/UQ:243272 |
| Volume | 22 |
| Issue | 3 |
| Pages | 292-316 |
| Publication | Journal of Service Management |
| Date | 2011-00-00 2011 |